Last week, we published a long read on what cruelty-free means around the world and why brands that sell in China cannot claim to be cruelty-free. If you don’t do long reads, here’s the Quick Take:

  • The US government does not regulate marketing claims on product labels. Cosmetics manufacturers can claim to be cruelty-free or vegan based on their own interpretation of those terms.
  • As of time of publication, animal testing for cosmetics had been banned in the EU, India, Israel, and Norway.
  • If your favorite brand sells in China, their products are tested on animals. The Chinese government requires foreign brands to test their products prior to selling them in retail stores.
  • Brands and the large holding or “parent” companies that own them skirt the “cruelty-free” exclusion in China by paying the government or a third party to conduct the tests or setting up separate plants within China. Here’s holding company Estée Lauder’s corporate statement.
  • It’s up to you to be an informed consumer! Tell brands and holding companies what you value with your feet, clicks, social media posts, and dollars.

If cruelty-free matters to you, share this post using the links above.

No Comments Yet

Comments are closed

Follow us on Instagram

Please enter an Access Token on the Instagram Feed plugin Settings page.

LoveRealBeauty is a forum for real women to recognize and take power over their own vision of beauty.


Read About Real Beauties


“Beauty... I think it's being positive, it's being comfortable in…


“For me, beauty is what is really natural.” – Rafael…


“Beautiful is anything that makes you feel comfortable in your…


“My concept of beauty is anything that is natural and…

“Honesty is definitely beautiful.  Whether it's mean honesty, I don't…